Literature Review Recommendation System Using Hybrid Method (Collaborative Filtering & Content-Based Filtering) by Utilizing Social Media as Marketing

Abstract

The recommendation system is an application model based on observations of the circumstances and customer desires. In the recommendation system, several methods are used to support how the system works in producing information. One method of recommendation system that is quite popular is the method Hybrid. Several researchers have successfully applied this method in developing a tourism recommendation system, therefore to achieve the goal of implementing a tourism recommendation, it is better to take advantage of a marketing technique such as promotion in order to increase sales and attract more comprehensive customers. Therefore, a literature review on the method hybrid (Collaborative Filtering & Content-Based Filtering) of this travel recommendation system is carried out to collaborate between methods, algorithms, and a tool or media marketing applied in a recommendation system.